Brand Identity
Package Design
Creative direction: Anthony Sperduti &
Chris Shipman
Art direction: Chris Pinter
Design: Chris Pinter
Writing & strategy: Griffin Creech
In 2013, medical marijuana was a budding new space, and Trig was uniquely positioned in that they both grew their product and sold it directly. The problem was twofold: 1. How do we create a brand presence that is trusted for honest medicinal healing, not just for the weekend psychonaut? 2. How do we develop a sub-line of products with a high ROI? At Mythology, we did a deep dive into the market, where we ultimately landed on a quiet and trustworthy mark, typeset in Eames Century Modern, supported by authentic brand photography and refined earth-tone packaging.