Art Direction
Print Collateral
Creative direction: Anthony Sperduti
Art direction: Ashley Jones
Design: Ashley Jones & Chris Pinter
Logo lettering: Lisa Hedge
Photography: Brian Ferry
Illustration: Derek Brahney
Print production: Manuel Abreu
Project management: Jamie Arendt
The Boerum is a luxury condominium complex in the Boerum Hill area of Brooklyn. The developers needed a luxury branding set complete with a mark, typefaces, custom illustrations, tour books, floor maps, as well as a bespoke home goods store. At Mythology, we worked with a host of collaborators including photographers, illustrators, and letterers, to create a bespoke brand package captivating enough to pull a buyer from the Upper East, over the bridge to Brooklyn.