Brand Identity
Product Design
Creative direction: LA Hall
Art direction & design: Chris Pinter
Strategy & writing: Julie Hegelsen
Freeda began as an idea in the minds of the founding team members long before it took shape or received a name. Our team at Red Antler conducted a brief and competitive market analysis of at-home senior care and developed the brand, market strategy, art direction, and app design for what would become Freeda—a premium line of at-home products for seniors who are not ready to leave their homes. Think products like the Oura Ring, which can automatically call 911 if it detects a fall.