Web Design
Retail Design
Creative direction: Fran Gaitanaros
Art direction & design: Chris Pinter
Writers: Taryn Morman
As Framebridge entered its tenth year of business, it found itself without a creative team and leaking money to external collaborators for all creative initiatives. I was part of a 2.0 team tasked with leading Framebridge’s brand consistency and building internal processes to ensure work was delivered on time and in great form. While at Framebridge, I contributed to double-digit comp growth across their expanding retail fleet, a re-launch and migration of their website to Shopify, four seasonal campaigns, and five product launches—complete with custom photography assets, brand language, and the introduction of new product categories.