Web Design
Campaign Direction
Creative direction: Allison Grey
Art direction: Chris Pinter
Design: Nicole Swedlow
Strategy: Ann Wang
Project management: Evan Knudsen
Account management: Tracy Klein
Dev team: Chegg
Photographer: Rennie Solis
Illustrations: Julien Posture
Chegg was in need of a revamp. Externally, it was largely seen as a cheat source for university students, which posed a major limitation to its growth. Over the course of more than a year, our team developed a refined design language, cleaned up the logo, and produced hundreds of unique assets with bespoke photography to tell the story that Chegg is the premier source for learners—period. Any age, any subject, Chegg has your back.