Brand Identity
Collateral Design
Design Direction: Travis Schnupp
Design: Chris Pinter
Interior: AvroKo
Arlo Hotels were looking for a brand package to match the eccentric interiors developed by AvroKo for each of their distinctive locations. They wanted a VIS I.D. system that had personality that could flex based on the location, New York could feel different than Barcelona, but were clearly the same family. We developed a unique alter ego named: Arlo. A sort of, mysterious character who values craft, artistry, and flair. These elements are echoed throughout the hotels touch points from stationary to room key.